Aston Martin: Tools of the Trade
After 104 years of making beautiful cars, Aston Martin Lagonda is looking forward to another century with an exceptional, expanded model lineup. The company aims to produce more cars for a wider audience at a faster pace, while keeping intact its heritage of bespoke quality. This video shows how Microsoft 365 Business helps Aston Martin accelerate production by energizing employee creativity, data insights and teamwork to push the boundaries of performance and style.
How is Aston Martin using Microsoft Office 365 to reshape its business?
Aston Martin Lagonda is using Microsoft Office 365 to rethink how employees collaborate, share data, and make decisions across the company. After more than 104 years of building cars, the business is expanding its model lineup and needs to move faster while keeping its bespoke quality.
Office 365 gives teams a common digital workspace for communication, document sharing, and real-time collaboration. This helps Aston Martin:
- Accelerate internal processes so it can bring more cars to market at a faster pace.
- Improve access to data and insights that inform design, engineering, and production decisions.
- Support cross-functional teamwork that connects creativity, performance, and style.
In short, Office 365 is a key part of how Aston Martin is reshaping its operations for the next century of car making.
Why does Aston Martin need digital tools now?
Aston Martin is at a point where it wants to expand its model lineup and reach a wider audience, while still protecting its heritage of bespoke quality. To do that, the company needs to:
- Produce more cars without compromising craftsmanship.
- Speed up decision-making and collaboration across teams.
- Use data more effectively to guide design and production.
Microsoft Office 365 supports these goals by providing integrated tools for communication, content creation, and data sharing. This helps Aston Martin balance two priorities: scaling up production and maintaining the high standards that define its brand.
What benefits are employees seeing from Office 365?
Employees at Aston Martin are using Office 365 to energize creativity, data insights, and teamwork in their daily work. Some of the key benefits include:
- More creative collaboration: Teams can co-author documents, share ideas quickly, and iterate on designs and plans in real time.
- Better use of data: Access to shared data and analytics helps employees make more informed decisions that support performance and style goals.
- Smoother teamwork: Office 365 tools make it easier for people in different departments and locations to stay aligned as they work on new models and projects.
These improvements help Aston Martin push the boundaries of performance and design, while preparing the company for its next century of innovation.
Aston Martin: Tools of the Trade
published by Tate Computer Systems, Inc./ DBA Itonyx